Întreb BT is an online platform designed as a search engine, with over 2,000 questions and answers about banking, as well as about the products and services of Banca Transilvania Group companies. Thanks to the integration of artificial intelligence, people searching for information using AI Search receive a comprehensive answer to their online questions, based on all the details on Întreb BT about the subject in question.   

• 5.6 million people visited the site in 2024, up 13% from 2023, setting a new record.
• Visitors' interests have changed from year to year, so that the most sought-after information is about products and services.
• 70% of visitors arrived at the site through direct access.
• On average, visitors ask three questions through AI Search and remain in conversation for about three minutes.
• From abroad, the site is visited mainly from Germany, the United Kingdom, Italy, Spain, and France. The number of visits from the Republic of Moldova has increased from year to year.

Banca Transilvania is the first banking institution in Romania to integrate artificial intelligence into its online communication, services, and processes, using both Robotic Process Automation (RPA) and Large Language Model (LLM).